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Wow. The past few weeks have been amazing. We launched our brand during a global pandemic, an entirely new line of beef, and we’ve sold out almost everywhere. That’s a huge achievement for a product that’s just arrived on the market, and we’re amazed by it.

The truth is, people care about quality products. People care about food that’s produced for them to enjoy, produced well and produced right here in Queensland - for Queenslanders. Our focus on local provenance and on creating the best quality beef that we can has allowed us to meet and get to know our first customers, and for them to get to know us.

We’re looking forward to dropping our next run of product in August, and we’ll be in touch as soon as it’s available. For now, you can still find some of our line at Super Butcher throughout Queensland.

Thank you for coming with us on this journey.

Southern Cross Beef is just getting started.

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